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The waffle-like texture from the brutalist design gives these towels a surprisingly substantial feel without being heavy. I especially love how the truffle color hides minor stains better than white towels ever did.

That concrete-inspired weave isn't just for looks—the loops are really absorbent and the fabric has a nice heft. Dries quickly too, which I didn't expect from a thick towel.

The waffle-like texture from that brutalist design actually makes the towel feel thicker and more absorbent than my old ones. It's surprisingly soft right out of the package, no breaking-in needed. Really happy with how it looks hanging in the bathroom.